Outnumbered Campaign110 Trillion Reasons
A tiny terror.
Outnumbered is a skin-crawling campaign that successfully raised awareness of the threat mosquitoes and mosquito-borne diseases pose to travelers.
By illustrating a powerful message—that with 110 trillion mosquitoes in the world and only 8 billion people, we are outnumbered against the world's deadliest predator—travel health specialists were more determined than ever to educate patients about mosquitoes and bite avoidance.
The impact.
The campaign came to life at 5 major conferences and introduced Valneva to 10,000+ attendees. The success of the campaign led to a surge in follow-up conversations and a wave of empowered travelers.