Internal use only.
Those one-time videos I can’t stop thinking about.
Commercial breaks
SPINRAZA was gearing up for competition to hit the market and wanted to remind everyone why they were the first and only for so long. This was a mad-dash to plan, shoot, and approve all 3 videos in time for their National Sales Meeting, but boy was it worth it.
ROLE
Creative Director
Visual Designer
AGENCY
CDM
CLIENT
Biogen
DELIVERABLES
Live-action video series
How do you explain “key account excellence” in a way that is most excellent? With an exquisite setting and satirical tone, of course.
Excellence at its Finest.
Time to rally the troops. Remind everyone why they’re there: the patients. At the end of the day, changing this devastating disease so they can live better lives is all that matters.
Urgency to Treat.
SPINRAZA sales team champions its own and comes together in a remarkable way to mark their territory in Weston, MA.
Fun fact: This was my parody song-writing and choreography-in-the-workplace debut. I still don’t know how everyone agreed to participate but I’m eternally grateful.
Weston Story.
Launch teaser video
The Ionis team wanted to highlight their key milestones leading to the launch of the sHTG indication for TRYNGOLZA at their upcoming sales meeting. We took that one step further by using their Go The Distance theme literally, handing off the baton from one team member to the next in this fast-paced view of team spirit.
ROLE
Creative Director
Visual Designer
AI Portrait Maker
AGENCY
Broth
CLIENT
Ionis
DELIVERABLES
Animated video
Feeling the heat
We used Midjourney to create these stylized graphic portraits—complete with sweatbands, tracksuits, and a unique background to highlight each personality. Once we had our cast and designed graphics, we partnered with our video vendor to pull together these dynamic transitions for an energetic hype video.
Holiday card
Our holiday card took on new meaning this year after creating Operation: End ALS.
ROLE
Creative Director
AGENCY
Broth
CLIENT
Broth; Operation End ALS
DELIVERABLES
Stop-motion video
Social post
In order to convey the message of support for veterans with ALS and showcase our 3D printed soldiers, we decided to create a stop-motion animation. This was the perfect blend of heartfelt holiday card and social awareness campaign, which the whole agency was excited to share with their own loved ones.
I think the entire creative team was excited to get a stop-motion animation under their belt, and I couldn’t have been happier with the outcome.
