Meet Zac.
Zac's Play Day is the first ever globally available children's book about living with SMA. The purpose of the book is to aid in the education and awareness of life with SMA and to help explain the reality of life with the disease—a huge milestone for the community.
Zac’s Play Day
Zac’s Play Day has become a staple in the spinal muscular atrophy (SMA) community.
ROLE
Art Director
UX/UI Designer
AGENCY
CDM
CLIENT
Biogen
DELIVERABLES
Website
e-book
Animation
Banner ads
Emails
Direct mailers
Print materials
Zacsplayday.com
Together in SMA is a disease education website and resource for those living with SMA. This became the host for our microsite: Zacsplayday.com.
Not only is the interactive book available on this website, but bios for each character and what makes them unique are highlighted as well.
Sing-a-long
We made an anthem for kids with SMA to feel empowered and share their experience with friends and family. This video was shared across the TISMA website and social media with plenty of positive feedback and replays!
The e-book
We first launched this book with a hardcover print run. Then we followed that up with a more accessible free digital version available on Amazon and iTunes.
