Replimune“The Good Virus” MOA Video
OI in the Wild
With a tumor-ridden microenvironment as our setting, we tell the story of RP1, a smart and determined predator designed to destroy cancer at the source, while empowering a targeted immune response that will bring harmony back into the patient’s world.
OI=oncolytic immunotherapy.
Rebranding “virus” in a post-COVID world
We were tasked to create an MOA video that could change the negative perception of viruses by explaining how a virus-based, cancer-fighting drug can be reimagined for good. “The Good Virus” features an oncolytic immunotherapy that represents an exciting new frontier in cancer therapy.
The final style of this MOA video was inspired by a nature documentary in both the cinematographic approach and voice-over style—while simultaneously ensuring complete medical accuracy and approvability. The content and tone were also balanced to appeal to both well-educated specialists in oncology, and laypeople seeking information on new cancer treatments.