Bring it.
The TYSABRI patient is known for being tough, ambitious, and determined in their fight against MS, but we know that they don’t all fight in the same way. The individuality of our fighters’ journeys takes shape in the imagery and messaging of this campaign.
Bring it.
Individuals with MS are tough. They fight for their future, their passions, and their loved ones—and TYSABRI is the fuel that helps them BRING IT.
ROLE
Art Director
Visual Designer
AGENCY
CDM
CLIENT
TYSABRI
DELIVERABLES
Photo and video shoot
Website update
Social ads
Interactive quiz
Banner ads
CRM stream
Print materials
An omnichannel launch.
With a tried-and-true brand like TYSABRI, a number of brand assets already existed. We used this as a jumping off point to ensure approvability with our refreshed campaign while optimizing pieces for a better user experience wherever the patients were in their treatment journey.
The Inner Fighterthe campaign celebrates each fighter’s individuality and strength in fighting against MS.
Fighter ID Quiz
We built a custom personality quiz on Facebook for our 5 types of TYSABRI Fighters. Drivers on the TYSABRI website and social media dark posts encouraged patients to discover their inner fighter.
The user could also upload a full-body picture of themselves to generate a personalized fighter portrait. Patients could share their inner fighter portraits with #IFightOn for a chance to be featured on the TYSABRI Facebook page or in a newsletter.
social presence
Story and in-feed ads allow for reach across Instagram and Facebook target audiences. With TYSABRI’s passionate patient base, social drivers were a no-brainer for continued communications.
