110 trillion reasons.
The Outnumbered campaign elicits a visceral reaction that generates a lot of buzz.
OUtnumbered campaign.
Outnumbered is a skin-crawling campaign that successfully raised awareness of the threat mosquitoes and mosquito-borne diseases pose to travelers.
ROLE
Creative Director
Visual Designer
UX/UI Designer
AGENCY
Broth
CLIENT
Valneva
DELIVERABLES
Unbranded campaign
Website
Congress booths
Animation
Social ads
Banner ads
CRM stream
Print materials
iDetail
A tiny terror.
By illustrating a powerful message—that with 110 trillion mosquitoes in the world and only 8 billion people, we are outnumbered against the world's deadliest predator—travel health specialists were more determined than ever to educate patients about mosquitoes and bite avoidance.
The impact.
The campaign launched at 5 major conferences and introduced Valneva to 10,000+ attendees. The success of the campaign led to a surge in follow-up conversations and a wave of empowered travelers.
